@inproceedings{474cb51fcf944440aff9ed2566a4abba,
title = "Are networks enough? Unlocking the Asian wine market",
author = "Beverland, \{Michael B\} and Philip Bretherton and Adam Lindgreen",
year = "2002",
language = "English",
volume = "IV-B",
pages = "748 -- 759",
editor = "Hassan, \{Salah S\} and Enrique Bigne and Johar, \{J S\}",
booktitle = "Multicultural marketing conference proceedings",
publisher = "The Academy of Marketing Science",
note = "Multicultural Marketing Conference ; Conference date: 01-01-2002",
}