Are networks enough? Unlocking the Asian wine market

Michael B Beverland, Philip Bretherton, Adam Lindgreen

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationMulticultural marketing conference proceedings
EditorsSalah S Hassan, Enrique Bigne, J S Johar
Place of PublicationValencia Spain
PublisherThe Academy of Marketing Science
Pages748 - 759
Number of pages12
VolumeIV-B
Publication statusPublished - 2002
EventMulticultural Marketing Conference - Valencia, Spain, Valencia Spain
Duration: 1 Jan 2002 → …

Conference

ConferenceMulticultural Marketing Conference
CityValencia Spain
Period1/01/02 → …

Cite this

Beverland, M. B., Bretherton, P., & Lindgreen, A. (2002). Are networks enough? Unlocking the Asian wine market. In S. S. Hassan, E. Bigne, & J. S. Johar (Eds.), Multicultural marketing conference proceedings (Vol. IV-B, pp. 748 - 759). Valencia Spain: The Academy of Marketing Science.
Beverland, Michael B ; Bretherton, Philip ; Lindgreen, Adam. / Are networks enough? Unlocking the Asian wine market. Multicultural marketing conference proceedings. editor / Salah S Hassan ; Enrique Bigne ; J S Johar. Vol. IV-B Valencia Spain : The Academy of Marketing Science, 2002. pp. 748 - 759
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Beverland, MB, Bretherton, P & Lindgreen, A 2002, Are networks enough? Unlocking the Asian wine market. in SS Hassan, E Bigne & JS Johar (eds), Multicultural marketing conference proceedings. vol. IV-B, The Academy of Marketing Science, Valencia Spain, pp. 748 - 759, Multicultural Marketing Conference, Valencia Spain, 1/01/02.

Are networks enough? Unlocking the Asian wine market. / Beverland, Michael B; Bretherton, Philip; Lindgreen, Adam.

Multicultural marketing conference proceedings. ed. / Salah S Hassan; Enrique Bigne; J S Johar. Vol. IV-B Valencia Spain : The Academy of Marketing Science, 2002. p. 748 - 759.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

TY - GEN

T1 - Are networks enough? Unlocking the Asian wine market

AU - Beverland, Michael B

AU - Bretherton, Philip

AU - Lindgreen, Adam

PY - 2002

Y1 - 2002

M3 - Conference Paper

VL - IV-B

SP - 748

EP - 759

BT - Multicultural marketing conference proceedings

A2 - Hassan, Salah S

A2 - Bigne, Enrique

A2 - Johar, J S

PB - The Academy of Marketing Science

CY - Valencia Spain

ER -

Beverland MB, Bretherton P, Lindgreen A. Are networks enough? Unlocking the Asian wine market. In Hassan SS, Bigne E, Johar JS, editors, Multicultural marketing conference proceedings. Vol. IV-B. Valencia Spain: The Academy of Marketing Science. 2002. p. 748 - 759