Are Innovators Worth Identifying?

Heath McDonald, Frank Alpert

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationMarketing in the Third Millennium
Place of PublicationSydney NSW Australia
PublisherUniversity of NSW
Pages-
Number of pages0
ISBN (Print)0-7334-0572-X
Publication statusPublished - 1999
EventAust NZ Marketing Academy Conf.99 - Sydney NSW, Sydney NSW Australia
Duration: 1 Jan 1999 → …

Conference

ConferenceAust NZ Marketing Academy Conf.99
CitySydney NSW Australia
Period1/01/99 → …

Cite this

McDonald, H., & Alpert, F. (1999). Are Innovators Worth Identifying? In Marketing in the Third Millennium (pp. -). Sydney NSW Australia: University of NSW.
McDonald, Heath ; Alpert, Frank. / Are Innovators Worth Identifying?. Marketing in the Third Millennium. Sydney NSW Australia : University of NSW, 1999. pp. -
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booktitle = "Marketing in the Third Millennium",
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McDonald, H & Alpert, F 1999, Are Innovators Worth Identifying? in Marketing in the Third Millennium. University of NSW, Sydney NSW Australia, pp. -, Aust NZ Marketing Academy Conf.99, Sydney NSW Australia, 1/01/99.

Are Innovators Worth Identifying? / McDonald, Heath; Alpert, Frank.

Marketing in the Third Millennium. Sydney NSW Australia : University of NSW, 1999. p. -.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

TY - GEN

T1 - Are Innovators Worth Identifying?

AU - McDonald, Heath

AU - Alpert, Frank

PY - 1999

Y1 - 1999

M3 - Conference Paper

SN - 0-7334-0572-X

SP - -

BT - Marketing in the Third Millennium

PB - University of NSW

CY - Sydney NSW Australia

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McDonald H, Alpert F. Are Innovators Worth Identifying? In Marketing in the Third Millennium. Sydney NSW Australia: University of NSW. 1999. p. -