Are Halal Hotels Green? An Exploratory Study from Malaysia

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Abstract

The purpose of this exploratory study was to examine the extent halal hotels emphasise on the halal attributes offered in comparison to the green practices of halal hotels in Malaysia, a top OIC Muslim-friendly holiday destination. A content analysis of the websites of the top seven halal hotels in Malaysia was conducted to compare the emphasis of the halal attributes vis a vis the green practices of the same. Findings reveal that neither the halal attributes nor the green practices are widely emphasised upon. It can be inferred that if a hotel is halal certified, then a number of attributes such as the availability of halal food, prayer facilities, or gender segregation for leisure activities are readily available. Green practices among halal hotels were found to be scarce with little importance given to such practices. The study concludes with limitations and directions for future research.
Original languageEnglish
Title of host publicationContemporary Business Research in the Islamic World
Subtitle of host publicationProceedings of the 14th Global Islamic Marketing Conference, September 2023
EditorsJohn Fraedrich, Marina Pirtskalava, Tornike Khoshtaria, Hasan Terzi, Mehmet Bayirli, Baker Al Serhan
Place of PublicationSingapore Singapore
PublisherSpringer
Pages65-82
Number of pages18
Edition1st
ISBN (Electronic)9789819754007
ISBN (Print)9789819753994
DOIs
Publication statusPublished - 2024
EventGlobal Islamic Marketing Conference (GIMAC 2023) - Tbilisi, Georgia
Duration: 27 Sept 202329 Sept 2023
Conference number: 14th
https://www.gimachub.com/en/

Publication series

NameSpringer Proceedings in Business and Economics
ISSN (Print)2198-7246
ISSN (Electronic)2198-7254

Conference

ConferenceGlobal Islamic Marketing Conference (GIMAC 2023)
Abbreviated titleGIMAC 2023
Country/TerritoryGeorgia
CityTbilisi
Period27/09/2329/09/23
Internet address

Keywords

  • Halal hotels Malaysia
  • Attributes
  • Green Practices
  • Malaysia

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