Are Halal hotels green? An exploratory study from Malaysia

Research output: Contribution to conferenceAbstract

Abstract

The purpose of this exploratory study was to examine the extent Halal hotels emphaszse on the Halal attributes offered in comparison to the green practices of Halal hotels in Malaysia, a top OIC Muslim friendly holiday destination. A content analysis of the websites of the top five halal hotels in Malaysia was conducted to compare the emphasis of the halal attributes vis a vis the green practices of the same. Findings reveal that neither the halal attributes nor the green practices are widely emphasized upon. It can be inferred that if a hotel is halal certified then a number of attributes such as the availability of halal food, prayer facilities, or gender segregation for leisure activities are readily available. Green practices among halal hotels were found to be scarce with little importance given to such practices. The study concludes with limitations and directions for future research.
Original languageEnglish
Number of pages1
Publication statusPublished - 27 Sept 2023
EventGlobal Islamic Marketing Conference 2023 - Tbilisi, Georgia
Duration: 27 Sept 202329 Sept 2023
Conference number: 14th
https://www.gimachub.com/en/

Conference

ConferenceGlobal Islamic Marketing Conference 2023
Country/TerritoryGeorgia
CityTbilisi
Period27/09/2329/09/23
Internet address

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