Are Halal hotels green? An exploratory study from Malaysia

Ghazala Khan; Faiza Khan; Saadiah Munir

Abstract

The purpose of this exploratory study was to examine the extent Halal hotels emphaszse on the Halal attributes offered in comparison to the green practices of Halal hotels in Malaysia, a top OIC Muslim friendly holiday destination. A content analysis of the websites of the top five halal hotels in Malaysia was conducted to compare the emphasis of the halal attributes vis a vis the green practices of the same. Findings reveal that neither the halal attributes nor the green practices are widely emphasized upon. It can be inferred that if a hotel is halal certified then a number of attributes such as the availability of halal food, prayer facilities, or gender segregation for leisure activities are readily available. Green practices among halal hotels were found to be scarce with little importance given to such practices. The study concludes with limitations and directions for future research.

Original language	English
Number of pages	1
Publication status	Published - 27 Sept 2023
Event	Global Islamic Marketing Conference (GIMAC 2023) - Tbilisi, Georgia Duration: 27 Sept 2023 → 29 Sept 2023 Conference number: 14th https://www.gimachub.com/en/

Conference

Conference	Global Islamic Marketing Conference (GIMAC 2023)
Abbreviated title	GIMAC 2023
Country/Territory	Georgia
City	Tbilisi
Period	27/09/23 → 29/09/23
Internet address	https://www.gimachub.com/en/

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

1 Conference Paper

Are Halal Hotels Green? An Exploratory Study from Malaysia
Khan, G., Khan, F. & Munir, S., 2024, Contemporary Business Research in the Islamic World: Proceedings of the 14th Global Islamic Marketing Conference, September 2023. Fraedrich, J., Pirtskalava, M., Khoshtaria, T., Terzi, H., Bayirli, M. & Al Serhan, B. (eds.). 1st ed. Singapore Singapore: Springer, p. 65-82 18 p. (Springer Proceedings in Business and Economics).
Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Other › peer-review

Cite this

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title = "Are Halal hotels green? An exploratory study from Malaysia",

abstract = "The purpose of this exploratory study was to examine the extent Halal hotels emphaszse on the Halal attributes offered in comparison to the green practices of Halal hotels in Malaysia, a top OIC Muslim friendly holiday destination. A content analysis of the websites of the top five halal hotels in Malaysia was conducted to compare the emphasis of the halal attributes vis a vis the green practices of the same. Findings reveal that neither the halal attributes nor the green practices are widely emphasized upon. It can be inferred that if a hotel is halal certified then a number of attributes such as the availability of halal food, prayer facilities, or gender segregation for leisure activities are readily available. Green practices among halal hotels were found to be scarce with little importance given to such practices. The study concludes with limitations and directions for future research. ",

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language = "English",

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T1 - Are Halal hotels green? An exploratory study from Malaysia

AU - Khan, Ghazala

AU - Khan, Faiza

AU - Munir, Saadiah

N1 - Conference code: 14th

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Y1 - 2023/9/27

N2 - The purpose of this exploratory study was to examine the extent Halal hotels emphaszse on the Halal attributes offered in comparison to the green practices of Halal hotels in Malaysia, a top OIC Muslim friendly holiday destination. A content analysis of the websites of the top five halal hotels in Malaysia was conducted to compare the emphasis of the halal attributes vis a vis the green practices of the same. Findings reveal that neither the halal attributes nor the green practices are widely emphasized upon. It can be inferred that if a hotel is halal certified then a number of attributes such as the availability of halal food, prayer facilities, or gender segregation for leisure activities are readily available. Green practices among halal hotels were found to be scarce with little importance given to such practices. The study concludes with limitations and directions for future research.

AB - The purpose of this exploratory study was to examine the extent Halal hotels emphaszse on the Halal attributes offered in comparison to the green practices of Halal hotels in Malaysia, a top OIC Muslim friendly holiday destination. A content analysis of the websites of the top five halal hotels in Malaysia was conducted to compare the emphasis of the halal attributes vis a vis the green practices of the same. Findings reveal that neither the halal attributes nor the green practices are widely emphasized upon. It can be inferred that if a hotel is halal certified then a number of attributes such as the availability of halal food, prayer facilities, or gender segregation for leisure activities are readily available. Green practices among halal hotels were found to be scarce with little importance given to such practices. The study concludes with limitations and directions for future research.

M3 - Abstract

T2 - Global Islamic Marketing Conference (GIMAC 2023)

Y2 - 27 September 2023 through 29 September 2023

ER -

Are Halal hotels green? An exploratory study from Malaysia

Abstract

Conference

UN SDGs

Research output

Are Halal Hotels Green? An Exploratory Study from Malaysia

Cite this