Applying a transformative consumer research lens to understanding and alleviating poverty

Christopher Blocker, Julie Ruth, Srinivas Sridharan, Colin Beckwith, Ahmet Ekici, Martina Goudie-Hutton, Jose Rosa, Bige Saatcioglu, Debabrata Talukdar, Carlos Trujillo, Rohit Varman

Research output: Contribution to journalArticleResearchpeer-review

Abstract

Increasing attention to global poverty and the development of market-based solutions for poverty alleviation continues to motivate a broad array of academicians and practitioners to better understand the lives of the poor. Yet, the robust perspectives residing within consumer research remain to a large degree under-utilized in these pursuits. This paper articulates how applying a transformative consumer research (TCR) lens to poverty and its alleviation can generate productive insights with potential to positively transform the well-being of poor consumers.
Original languageEnglish
Pages (from-to)1 - 9
Number of pages9
JournalJournal of Research for Consumers
Volume19
Publication statusPublished - 2011

Cite this

Blocker, C., Ruth, J., Sridharan, S., Beckwith, C., Ekici, A., Goudie-Hutton, M., ... Varman, R. (2011). Applying a transformative consumer research lens to understanding and alleviating poverty. Journal of Research for Consumers, 19, 1 - 9.
Blocker, Christopher ; Ruth, Julie ; Sridharan, Srinivas ; Beckwith, Colin ; Ekici, Ahmet ; Goudie-Hutton, Martina ; Rosa, Jose ; Saatcioglu, Bige ; Talukdar, Debabrata ; Trujillo, Carlos ; Varman, Rohit. / Applying a transformative consumer research lens to understanding and alleviating poverty. In: Journal of Research for Consumers. 2011 ; Vol. 19. pp. 1 - 9.
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Blocker, C, Ruth, J, Sridharan, S, Beckwith, C, Ekici, A, Goudie-Hutton, M, Rosa, J, Saatcioglu, B, Talukdar, D, Trujillo, C & Varman, R 2011, 'Applying a transformative consumer research lens to understanding and alleviating poverty', Journal of Research for Consumers, vol. 19, pp. 1 - 9.

Applying a transformative consumer research lens to understanding and alleviating poverty. / Blocker, Christopher; Ruth, Julie; Sridharan, Srinivas; Beckwith, Colin; Ekici, Ahmet; Goudie-Hutton, Martina; Rosa, Jose; Saatcioglu, Bige; Talukdar, Debabrata; Trujillo, Carlos; Varman, Rohit.

In: Journal of Research for Consumers, Vol. 19, 2011, p. 1 - 9.

Research output: Contribution to journalArticleResearchpeer-review

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AU - Ruth, Julie

AU - Sridharan, Srinivas

AU - Beckwith, Colin

AU - Ekici, Ahmet

AU - Goudie-Hutton, Martina

AU - Rosa, Jose

AU - Saatcioglu, Bige

AU - Talukdar, Debabrata

AU - Trujillo, Carlos

AU - Varman, Rohit

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