Applying a transformative consumer research lens to understanding and alleviating poverty

Christopher Blocker; Julie Ruth; Srinivas Sridharan; Colin Beckwith; Ahmet Ekici; Martina Goudie-Hutton; Jose Rosa; Bige Saatcioglu; Debabrata Talukdar; Carlos Trujillo; Rohit Varman

Applying a transformative consumer research lens to understanding and alleviating poverty

Christopher Blocker, Julie Ruth, Srinivas Sridharan, Colin Beckwith, Ahmet Ekici, Martina Goudie-Hutton, Jose Rosa, Bige Saatcioglu, Debabrata Talukdar, Carlos Trujillo, Rohit Varman

Department of Marketing

Research output: Contribution to journal › Article › Research › peer-review

Abstract

Increasing attention to global poverty and the development of market-based solutions for poverty alleviation continues to motivate a broad array of academicians and practitioners to better understand the lives of the poor. Yet, the robust perspectives residing within consumer research remain to a large degree under-utilized in these pursuits. This paper articulates how applying a transformative consumer research (TCR) lens to poverty and its alleviation can generate productive insights with potential to positively transform the well-being of poor consumers.

Original language	English
Pages (from-to)	1 - 9
Number of pages	9
Journal	Journal of Research for Consumers
Volume	19
Publication status	Published - 2011

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

http://jrconsumers.com/Academic_Articles/issue_19/Poverty_academic3.pdf

Cite this

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title = "Applying a transformative consumer research lens to understanding and alleviating poverty",

abstract = "Increasing attention to global poverty and the development of market-based solutions for poverty alleviation continues to motivate a broad array of academicians and practitioners to better understand the lives of the poor. Yet, the robust perspectives residing within consumer research remain to a large degree under-utilized in these pursuits. This paper articulates how applying a transformative consumer research (TCR) lens to poverty and its alleviation can generate productive insights with potential to positively transform the well-being of poor consumers.",

author = "Christopher Blocker and Julie Ruth and Srinivas Sridharan and Colin Beckwith and Ahmet Ekici and Martina Goudie-Hutton and Jose Rosa and Bige Saatcioglu and Debabrata Talukdar and Carlos Trujillo and Rohit Varman",

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AU - Blocker, Christopher

AU - Ruth, Julie

AU - Sridharan, Srinivas

AU - Beckwith, Colin

AU - Ekici, Ahmet

AU - Goudie-Hutton, Martina

AU - Rosa, Jose

AU - Saatcioglu, Bige

AU - Talukdar, Debabrata

AU - Trujillo, Carlos

AU - Varman, Rohit

PY - 2011

Y1 - 2011

N2 - Increasing attention to global poverty and the development of market-based solutions for poverty alleviation continues to motivate a broad array of academicians and practitioners to better understand the lives of the poor. Yet, the robust perspectives residing within consumer research remain to a large degree under-utilized in these pursuits. This paper articulates how applying a transformative consumer research (TCR) lens to poverty and its alleviation can generate productive insights with potential to positively transform the well-being of poor consumers.

AB - Increasing attention to global poverty and the development of market-based solutions for poverty alleviation continues to motivate a broad array of academicians and practitioners to better understand the lives of the poor. Yet, the robust perspectives residing within consumer research remain to a large degree under-utilized in these pursuits. This paper articulates how applying a transformative consumer research (TCR) lens to poverty and its alleviation can generate productive insights with potential to positively transform the well-being of poor consumers.

M3 - Article

SN - 1444-6359

VL - 19

SP - 1

EP - 9

JO - Journal of Research for Consumers

JF - Journal of Research for Consumers

ER -