Applying a transformative consumer research lens to understanding and alleviating poverty

Christopher Blocker, Julie Ruth, Srinivas Sridharan, Colin Beckwith, Ahmet Ekici, Martina Goudie-Hutton, Jose Rosa, Bige Saatcioglu, Debabrata Talukdar, Carlos Trujillo, Rohit Varman

Research output: Contribution to journalArticleResearchpeer-review


Increasing attention to global poverty and the development of market-based solutions for poverty alleviation continues to motivate a broad array of academicians and practitioners to better understand the lives of the poor. Yet, the robust perspectives residing within consumer research remain to a large degree under-utilized in these pursuits. This paper articulates how applying a transformative consumer research (TCR) lens to poverty and its alleviation can generate productive insights with potential to positively transform the well-being of poor consumers.
Original languageEnglish
Pages (from-to)1 - 9
Number of pages9
JournalJournal of Research for Consumers
Publication statusPublished - 2011

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