Antecedents of the strength of relationship between customers and service personnel

Liliana Bove, Lester W Johnson

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of Australia & New Zealand Marketing Academy Conference (ANZMAC)
Place of PublicationSydney NSW Australia
PublisherUniversity of New South Wales
Number of pages9
ISBN (Print)0 7334 0572 X
Publication statusPublished - 1999
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 1999): Marketing in the Third Millennium - UNSW, Sydney NSW, Australia
Duration: 28 Nov 19991 Dec 1999
Conference number: 4


ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 1999)
Abbreviated titleANZMAC 1999
CitySydney NSW
Internet address

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