Antecedents of brand capability under asymmetrical information

Andrea Vocino, Harmen Oppewal

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationAdvancing Theory, Maintaining Relevance: Proceeding of the Australian & New Zealand Marketing Academy Conference
EditorsYunus Ali, Maria van Dessel
Place of PublicationBrisbane Qld Australia
PublisherAustralian and New Zealand Marketing Academy (ANZMAC)
Pages1 - 7
Number of pages7
ISBN (Print)1741071593
Publication statusPublished - 2006
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2006): Advancing Theory, Maintaining Relevance - QUT, Brisbane Qld , Australia
Duration: 4 Dec 20066 Dec 2006
Conference number: 11
http://anzmac.org/conference_archive/2006/

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2006)
Abbreviated titleANZMAC 2006
CountryAustralia
CityBrisbane Qld
Period4/12/066/12/06
Internet address

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