| Original language | English |
|---|---|
| Pages (from-to) | 587 - 611 |
| Number of pages | 25 |
| Journal | European Journal of Marketing |
| Volume | 35 |
| Issue number | 5/6 |
| Publication status | Published - 2001 |
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George S Low, David W Cravens, Ken Grant, William C Moncrief
Research output: Contribution to journal › Article › Research › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 587 - 611 |
| Number of pages | 25 |
| Journal | European Journal of Marketing |
| Volume | 35 |
| Issue number | 5/6 |
| Publication status | Published - 2001 |