Analyzing the intention to use mobile coupon and the moderating effects of price consciousness and gender

Sudarsan Jayasingh, Uchenna Cyril Eze

    Research output: Contribution to journalArticleResearchpeer-review

    19 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)54 - 75
    Number of pages22
    JournalInternational Journal of E-Business Research
    Volume8
    Issue number1
    DOIs
    Publication statusPublished - 2012

    Cite this