Analyzing the intention to use mobile coupon and the moderating effects of price consciousness and gender

Sudarsan Jayasingh, Uchenna Cyril Eze

Research output: Contribution to journalArticleResearchpeer-review

20 Citations (Scopus)
Original languageEnglish
Pages (from-to)54 - 75
Number of pages22
JournalInternational Journal of E-Business Research
Volume8
Issue number1
DOIs
Publication statusPublished - 2012

Cite this