Analysing competitors' online persuasive themes with text mining

Elaine Leong, Michael Thomas Ewing, Leyland F Pitt

Research output: Contribution to journalArticleResearchpeer-review

10 Citations (Scopus)
Original languageEnglish
Pages (from-to)187 - 200
Number of pages14
JournalMarketing Intelligence and Planning
Volume22
Issue number2
DOIs
Publication statusPublished - 2004

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