Analysing competitors' online persuasive themes with text mining

Elaine Leong, Michael Thomas Ewing, Leyland F Pitt

Research output: Contribution to journal › Article › Research › peer-review

10 Citations (Scopus)

Original language	English
Pages (from-to)	187 - 200
Number of pages	14
Journal	Marketing Intelligence and Planning
Volume	22
Issue number	2
DOIs	https://doi.org/10.1108/02634500410525850
Publication status	Published - 2004

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title = "Analysing competitors' online persuasive themes with text mining",

author = "Elaine Leong and Ewing, {Michael Thomas} and Pitt, {Leyland F}",

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AU - Ewing, Michael Thomas

AU - Pitt, Leyland F

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