An investigation into the application of CRM systems to product development

Ilona Jagielska, Ioan Ionescu, Graeme Shanks

    Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

    1 Citation (Scopus)
    Original languageEnglish
    Title of host publicationProceedings of the 2005 International Business Information Management Conference on Information Management in Modern Enterprise: Issues & Solutions
    EditorsKhalid S Soliman
    Place of PublicationNew York USA
    PublisherInternational Business Information Managment Association
    Pages184 - 187
    Number of pages4
    ISBN (Print)0975339338
    Publication statusPublished - 2005
    EventInternational Business Information Management 2005 - Lisbon Portugal, New York USA
    Duration: 1 Jan 2005 → …


    ConferenceInternational Business Information Management 2005
    Abbreviated titleIBIMA 2005
    CityNew York USA
    Period1/01/05 → …

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