An integrated communication implementation model for the post-2000 business environment

Ilse Niemann-Struweg

    Research output: Contribution to journalArticleResearchpeer-review

    14 Citations (Scopus)


    Strategic integrated communication in the relationship between an organization, its stakeholders, and the post-2000 business environment is fundamental to ensure that the organization is viewed as unified in its intent. Literature proposes various implementation models of strategic integrated communication but most literature is pertinent to the last century. Consequently there is a need for an integrated communication implementation model for the post-2000 business landscape with its specific challenges and opportunities. The primary objective of this article is to present the model for implementing strategic integrated communication post-2000. This model was developed in a study consisting of three phases: a critical review of existing literature; in-depth qualitative interviews in and phase 3 where the authentic model was conceptualized. As a result, the integration of three levels to promote a united effort in relationship building constitutes the organization itself, its stakeholders, and the environment as a whole.
    Original languageEnglish
    Pages (from-to)184 - 192
    Number of pages9
    JournalPublic Relations Review
    Issue number2
    Publication statusPublished - 2014

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