An identification of the various forms of personal networks in Sino foreign educational alliances

Mike K Willis

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Australian and New Zealand Marketing Academy conference
EditorsRobin N Shaw, Stewart Adam, Heath McDonald
Place of PublicationMelbourne Vic Australia
PublisherDeakin University
Pages233 - 238
Number of pages6
ISBN (Print)0-7300-2562-4
Publication statusPublished - 2002
EventAustralian and New Zealand Marketing Academy Conference 2002 - Hotel Sofitel Melbourne, Melbourne, Australia
Duration: 2 Dec 20024 Dec 2002
Conference number: 7th


ConferenceAustralian and New Zealand Marketing Academy Conference 2002
Abbreviated titleANZMAC 2002
OtherThis is the seventh ANZMAC conference which has been organised since the academy came into formal being. It builds upon the strong tradition of meetings of marketing scholars which go back in the region to the mid 1970’s.
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