An identification and examination of key reasons why Chinese universities develop strategic alliances with foreign universities: Reaching out to the international educational community

Mike K Willis

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Australian and New Zealand Marketing Academy conference
EditorsRobin N Shaw, Stewart Adam, Heath McDonald
Place of PublicationMelbourne Vic Australia
PublisherDeakin University
Pages221 - 226
Number of pages6
ISBN (Print)0-7300-2562-4
Publication statusPublished - 2002
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2002) - Hotel Sofitel Melbourne, Melbourne Vic, Australia
Duration: 2 Dec 20024 Dec 2002
Conference number: 7


ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2002)
Abbreviated titleANZMAC 2002
CityMelbourne Vic
OtherThis is the seventh ANZMAC conference which has been organised since the academy came into formal being. It builds upon the strong tradition of meetings of marketing scholars which go back in the region to the mid 1970’s.
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