An identification and analysis of students' expectations and views regarding foreign-sourced tertiary education programs delivered in China: investigating the next state of internationalisation and market entry for foreign universities

Mike Keith Willis

An identification and analysis of students' expectations and views regarding foreign-sourced tertiary education programs delivered in China: investigating the next state of internationalisation and market entry for foreign universities

Mike Keith Willis

Department of Marketing

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	1 - 30
Number of pages	30
Journal	Journal of Marketing for Higher Education
Volume	15
Issue number	2
Publication status	Published - 2006

Cite this

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title = "An identification and analysis of students' expectations and views regarding foreign-sourced tertiary education programs delivered in China: investigating the next state of internationalisation and market entry for foreign universities",

author = "Willis, {Mike Keith}",

year = "2006",

language = "English",

volume = "15",

pages = "1 -- 30",

journal = "Journal of Marketing for Higher Education",

issn = "0884-1241",

publisher = "Taylor & Francis",

number = "2",

}

An identification and analysis of students' expectations and views regarding foreign-sourced tertiary education programs delivered in China: investigating the next state of internationalisation and market entry for foreign universities. / Willis, Mike Keith.
In: Journal of Marketing for Higher Education, Vol. 15, No. 2, 2006, p. 1 - 30.

Research output: Contribution to journal › Article › Research › peer-review

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AU - Willis, Mike Keith

PY - 2006

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SN - 0884-1241

VL - 15

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JO - Journal of Marketing for Higher Education

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