An exploratory study of the use of supplementary teaching and learning resources in marketing education

Peter Edward Wagstaff, Nicholas Grigoriou, Kimble William Montagu

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationMarketing Accountabilities and Responsibilities: Conference Proceedings
EditorsJim Wiley
Place of Publicationwww.vuw.ac.nz/anzmac
PublisherANZMAC 2004 (Australian and New Zealand Academy)
Pages1 - 7
Number of pages7
ISBN (Print)0-475-22215-1
Publication statusPublished - 2004
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2004): Marketing Accountabilities and Responsibilities - Wellington, New Zealand
Duration: 29 Nov 20041 Dec 2004
Conference number: 9

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2004)
Abbreviated titleANZMAC 2004
CountryNew Zealand
CityWellington
Period29/11/041/12/04

Cite this

Wagstaff, P. E., Grigoriou, N., & Montagu, K. W. (2004). An exploratory study of the use of supplementary teaching and learning resources in marketing education. In J. Wiley (Ed.), Marketing Accountabilities and Responsibilities: Conference Proceedings (pp. 1 - 7). www.vuw.ac.nz/anzmac: ANZMAC 2004 (Australian and New Zealand Academy).
Wagstaff, Peter Edward ; Grigoriou, Nicholas ; Montagu, Kimble William. / An exploratory study of the use of supplementary teaching and learning resources in marketing education. Marketing Accountabilities and Responsibilities: Conference Proceedings. editor / Jim Wiley. www.vuw.ac.nz/anzmac : ANZMAC 2004 (Australian and New Zealand Academy), 2004. pp. 1 - 7
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year = "2004",
language = "English",
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booktitle = "Marketing Accountabilities and Responsibilities: Conference Proceedings",
publisher = "ANZMAC 2004 (Australian and New Zealand Academy)",

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Wagstaff, PE, Grigoriou, N & Montagu, KW 2004, An exploratory study of the use of supplementary teaching and learning resources in marketing education. in J Wiley (ed.), Marketing Accountabilities and Responsibilities: Conference Proceedings. ANZMAC 2004 (Australian and New Zealand Academy), www.vuw.ac.nz/anzmac, pp. 1 - 7, Australian and New Zealand Marketing Academy Conference (ANZMAC 2004), Wellington, New Zealand, 29/11/04.

An exploratory study of the use of supplementary teaching and learning resources in marketing education. / Wagstaff, Peter Edward; Grigoriou, Nicholas; Montagu, Kimble William.

Marketing Accountabilities and Responsibilities: Conference Proceedings. ed. / Jim Wiley. www.vuw.ac.nz/anzmac : ANZMAC 2004 (Australian and New Zealand Academy), 2004. p. 1 - 7.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

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AU - Wagstaff, Peter Edward

AU - Grigoriou, Nicholas

AU - Montagu, Kimble William

PY - 2004

Y1 - 2004

M3 - Conference Paper

SN - 0-475-22215-1

SP - 1

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BT - Marketing Accountabilities and Responsibilities: Conference Proceedings

A2 - Wiley, Jim

PB - ANZMAC 2004 (Australian and New Zealand Academy)

CY - www.vuw.ac.nz/anzmac

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Wagstaff PE, Grigoriou N, Montagu KW. An exploratory study of the use of supplementary teaching and learning resources in marketing education. In Wiley J, editor, Marketing Accountabilities and Responsibilities: Conference Proceedings. www.vuw.ac.nz/anzmac: ANZMAC 2004 (Australian and New Zealand Academy). 2004. p. 1 - 7