An exploratory study of the use of supplementary teaching and learning resources in marketing education

Peter Edward Wagstaff, Nicholas Grigoriou, Kimble William Montagu

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationMarketing Accountabilities and Responsibilities: Conference Proceedings
EditorsJim Wiley
Place of
PublisherAustralia & New Zealand Marketing Academy (ANZMAC)
Pages1 - 7
Number of pages7
ISBN (Print)0-475-22215-1
Publication statusPublished - 2004
EventAustralian and New Zealand Marketing Academy Conference 2004 - Wellington, New Zealand
Duration: 29 Nov 20041 Dec 2004
Conference number: 9th


ConferenceAustralian and New Zealand Marketing Academy Conference 2004
Abbreviated titleANZMAC 2004
Country/TerritoryNew Zealand

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