An exploratory study of B2B salespeople’s social media usage: integrating social media usage and the sales process

Bahar Ashnai, Prabakar Kothandaraman, KiHee Kim, Sudha Mani

Research output: Contribution to conferenceAbstractpeer-review

Original languageEnglish
Number of pages1
Publication statusPublished - 2016
EventAMA Summer Academic Conference 2016: Regaining Relevance: Doing Research that Reshapes the Practice of Marketing - Atlanta, United States of America
Duration: 5 Aug 20167 Aug 2016


ConferenceAMA Summer Academic Conference 2016
Country/TerritoryUnited States of America
Internet address

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