An exploratory study of B2B salespeople’s social media usage: integrating social media usage and the sales process

Bahar Ashnai; Prabakar Kothandaraman; KiHee Kim; Sudha Mani

An exploratory study of B2B salespeople’s social media usage: integrating social media usage and the sales process

Bahar Ashnai, Prabakar Kothandaraman, KiHee Kim, Sudha Mani

Department of Marketing

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Number of pages	1
Publication status	Published - 2016
Event	AMA Summer Academic Conference 2016: Regaining Relevance: Doing Research that Reshapes the Practice of Marketing - Atlanta, United States of America Duration: 5 Aug 2016 → 7 Aug 2016 https://www.ama.org/listings/2015/11/20/summer-ama-2016/

Conference

Conference	AMA Summer Academic Conference 2016
Country/Territory	United States of America
City	Atlanta
Period	5/08/16 → 7/08/16
Internet address	https://www.ama.org/listings/2015/11/20/summer-ama-2016/

Cite this

@conference{032ca441155c4d448e4fc2b00e3cf54c,

title = "An exploratory study of B2B salespeople{\textquoteright}s social media usage: integrating social media usage and the sales process",

author = "Bahar Ashnai and Prabakar Kothandaraman and KiHee Kim and Sudha Mani",

year = "2016",

language = "English",

note = "AMA Summer Academic Conference 2016 : Regaining Relevance: Doing Research that Reshapes the Practice of Marketing ; Conference date: 05-08-2016 Through 07-08-2016",

url = "https://www.ama.org/listings/2015/11/20/summer-ama-2016/",

}