An exploratory study into the disposition behaviour of poor bottom-of-the-pyramid urban consumers

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Abstract

This study explores the critical events, decisions and emotions associated with the disposition of basic household items of poor urban consumers. The method chosen to describe the poor consumers experience in the disposition of possessions was that of existential-phenomenology. Open-ended in-depth interviews were conducted with 10 poor urban consumers. The results showed that the disposition behaviour of these poor consumers, while significantly influenced by their religious beliefs, occupied the same psychological stages of disposition as observed by Roster (1989). However, while the psychological stages of disposition were very similar, the behavioural outcomes were quite different to that experienced in wealthier communities. These differences were presented before discussing the implications of these differences. In particular, the decisive role that religion played in influencing disposal behaviour of the poor was discussed before suggesting areas of further research.
Original languageEnglish
Title of host publicationAdvances in Consumer Research
EditorsMargaret C. Campbell, Jeff Inman, Rik Pieters
Place of PublicationDuluth MN USA
PublisherAssociation for Consumer Research
Pages440-446
Number of pages6
Volume37
Publication statusPublished - 2010
EventAssociation of Consumer Research annual conference 2009 - Pittsburgh, United States of America
Duration: 22 Oct 200925 Oct 2009

Publication series

NameAdvances in Consumer Research
PublisherAssociation for Consumer Research
ISSN (Print)0098-9258

Conference

ConferenceAssociation of Consumer Research annual conference 2009
Abbreviated titleACR North American Conference 2009
CountryUnited States of America
CityPittsburgh
Period22/10/0925/10/09

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