An exploratory study into brand alignment in B2B relationships

Colin Campbell, Lisa Papania, Michael Parent, Dianne Cyr

Research output: Contribution to journal › Article › Research › peer-review

41 Citations (Scopus)

Original language	English
Pages (from-to)	712 - 720
Number of pages	9
Journal	Industrial Marketing Management
Volume	39
Issue number	5
DOIs	https://doi.org/10.1016/j.indmarman.2010.02.009
Publication status	Published - 2010

Access to Document

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title = "An exploratory study into brand alignment in B2B relationships",

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year = "2010",

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pages = "712 -- 720",

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T1 - An exploratory study into brand alignment in B2B relationships

AU - Campbell, Colin

AU - Papania, Lisa

AU - Parent, Michael

AU - Cyr, Dianne

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U2 - 10.1016/j.indmarman.2010.02.009

DO - 10.1016/j.indmarman.2010.02.009

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JO - Industrial Marketing Management

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