An exploratory model of consumer fanaticism: The processes leading to high-end loyalty

Emily Chung, Michael Bryan Beverland, Francis John Damien Farrelly, Pascale G Quester

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat
EditorsDaniela Spanjaard, Sara Denize, Neeru Sharma
Place of PublicationSydney NSW Australia
PublisherANZMAC
Pages1 - 7
Number of pages7
ISBN (Print)1863081445
Publication statusPublished - 2008
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2008): Marketing – shifting the focus from mainstream to offbeat - Sydney Olympic Park, Sydney NSW, Australia
Duration: 1 Dec 20083 Dec 2008
http://anzmac.org/conference_archive/2008/

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2008)
Abbreviated titleANZMAC 2008
CountryAustralia
CitySydney NSW
Period1/12/083/12/08
Internet address

Cite this

Chung, E., Beverland, M. B., Farrelly, F. J. D., & Quester, P. G. (2008). An exploratory model of consumer fanaticism: The processes leading to high-end loyalty. In D. Spanjaard, S. Denize, & N. Sharma (Eds.), Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat (pp. 1 - 7). ANZMAC.