An exploration of the relationship between personality and strategy formation using market farmer: using a bespoke computer game in behavioural research

Andrew Reilly, Dirk Van Rooy, Simon Angus

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review


A computer game was designed for use in a study examining the relationship between facets of the personality trait openness to experience and exploration of a dynamic environment where initial knowledge is limited. A total of 38 females and 56 males aged between 18 and 62 completed a measure of openness to experience and exploration-exploitation before playing Market Farmer: a game specifically designed to engage players and record strategy formation behaviour over time. As expected, exploration increased initially and then fell as players learned successful strategies. It was hypothesised that openness to experience would positively moderate the relationship between exploration and score in the latter part of the game, through adventurousness and intellect. As expected adventurousness did positively moderate the relationship between exploration and score, however intellect did not, and liberalism did. These results may reflect differences in ambiguity tolerance and flexibility in expectations when establishing strategies and indicate that Market Farmer offers a promising tool for the examination of personality and strategy formation.

Original languageEnglish
Title of host publicationEntertainment Computing and Serious Games
Subtitle of host publicationFirst IFIP TC 14 Joint International Conference, ICEC-JCSG 2019 Arequipa, Peru, November 11–15, 2019 Proceedings
EditorsErik van der Spek, Stefan Göbel, Ellen Yi-Luen Do, Esteban Clua, Jannicke Baalsrud Hauge
Place of PublicationCham Switzerland
Number of pages13
ISBN (Electronic)9783030346447
ISBN (Print)9783030346430
Publication statusPublished - 2019
EventJoint International Conference on Entertainment Computing and Joint Conference on Serious Games 2019 - Arequipa, Peru
Duration: 11 Nov 201915 Nov 2019
Conference number: 1st

Publication series

NameLecture Notes in Computer Science
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349


ConferenceJoint International Conference on Entertainment Computing and Joint Conference on Serious Games 2019
Abbreviated titleICEC-JCSG 2019
Internet address


  • Exploration
  • Openness to experience
  • Personality
  • Research
  • Serious games
  • Strategy

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