An Examination of the Dyadic Relationship between Sports and Sponsors: the Case of the Sydney Olympics

Francis J Farrelly, Pascale G Quester

Research output: Contribution to conference › Other

Original language	English
Pages	411 - 415
Number of pages	5
Publication status	Published - 1999
Event	AMS World Marketing Congress 1999 - University of Malta, Qawra, Malta Duration: 23 Jun 1999 → 26 Jun 1999 Conference number: 9th

Conference	AMS World Marketing Congress 1999
Country/Territory	Malta
City	Qawra
Period	23/06/99 → 26/06/99

Cite this

@conference{be5a35cdcf8f4eab822508df2360e0f2,

title = "An Examination of the Dyadic Relationship between Sports and Sponsors: the Case of the Sydney Olympics",

author = "Farrelly, {Francis J} and Quester, {Pascale G}",

year = "1999",

language = "English",

pages = "411 -- 415",

note = "AMS World Marketing Congress 1999 ; Conference date: 23-06-1999 Through 26-06-1999",

}