An Examination of the Dyadic Relationship between Sports and Sponsors: the Case of the Sydney Olympics

Francis J Farrelly, Pascale G Quester

Research output: Contribution to conferenceOther

Original languageEnglish
Pages411 - 415
Number of pages5
Publication statusPublished - 1999
EventAMS World Marketing Congress 1999 - University of Malta, Qawra, Malta
Duration: 23 Jun 199926 Jun 1999
Conference number: 9th

Conference

ConferenceAMS World Marketing Congress 1999
CountryMalta
CityQawra
Period23/06/9926/06/99

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