An examination of the brand relationship quality scale in the evaluation of service brands

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Worldwide Marketing?: Proceedings of the 33rd EMAC Conference
Editors	J Munuera
Place of Publication	Murcia Spain
Publisher	University of Murcia
Pages	1 - 7
Number of pages	7
ISBN (Print)	9624422591
Publication status	Published - 2004
Event	European Marketing Academy Conference (EMAC) 2004 - Murcia, Spain Duration: 18 May 2004 → 21 May 2004 Conference number: 33rd

Conference	European Marketing Academy Conference (EMAC) 2004
Abbreviated title	EMAC 2004
Country/Territory	Spain
City	Murcia
Period	18/05/04 → 21/05/04

Cite this

@inproceedings{7dc3f3473bef47bba29bbb3b55aeb685,

title = "An examination of the brand relationship quality scale in the evaluation of service brands",

author = "Tae-Hwan Yoon and Yuksel Ekinci and Harmen Oppewal",

year = "2004",

language = "English",

isbn = "9624422591",

pages = "1 -- 7",

editor = "J Munuera",

booktitle = "Worldwide Marketing?: Proceedings of the 33rd EMAC Conference",

publisher = "University of Murcia",

note = "European Marketing Academy Conference (EMAC) 2004, EMAC 2004 ; Conference date: 18-05-2004 Through 21-05-2004",

}

An examination of the brand relationship quality scale in the evaluation of service brands. / Yoon, Tae-Hwan; Ekinci, Yuksel; Oppewal, Harmen.
Worldwide Marketing?: Proceedings of the 33rd EMAC Conference. ed. / J Munuera. Murcia Spain: University of Murcia, 2004. p. 1 - 7.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - An examination of the brand relationship quality scale in the evaluation of service brands

AU - Yoon, Tae-Hwan

AU - Ekinci, Yuksel

AU - Oppewal, Harmen

N1 - Conference code: 33rd

PY - 2004

Y1 - 2004

M3 - Conference Paper

SN - 9624422591

SP - 1

EP - 7

BT - Worldwide Marketing?: Proceedings of the 33rd EMAC Conference

A2 - Munuera, J

PB - University of Murcia

CY - Murcia Spain

T2 - European Marketing Academy Conference (EMAC) 2004

Y2 - 18 May 2004 through 21 May 2004

ER -