An examination of the brand relationship quality scale in the evaluation of service brands

Tae-Hwan Yoon, Yuksel Ekinci, Harmen Oppewal

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationWorldwide Marketing?: Proceedings of the 33rd EMAC Conference
EditorsJ Munuera
Place of PublicationMurcia Spain
PublisherUniversity of Murcia
Pages1 - 7
Number of pages7
ISBN (Print)9624422591
Publication statusPublished - 2004
EventEuropean Marketing Academy Conference (EMAC) 2004 - Murcia, Spain
Duration: 1 Jan 2004 → …


ConferenceEuropean Marketing Academy Conference (EMAC) 2004
Period1/01/04 → …

Cite this