An examination of the brand relationship quality scale in the evaluation of restaurant brands

Yuksel Ekinci, Tae-Hwan Yoon, Harmen Oppewal

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

14 Citations (Scopus)
Original languageEnglish
Title of host publicationAdvances in hospitality and leisure, Volume 1
EditorsJoseph S Chen
Place of PublicationNetherland
PublisherElsevier
Pages189 - 197
Number of pages9
Edition1
ISBN (Print)0762311584
DOIs
Publication statusPublished - 2005

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