An ex-ante approach to brand capability valuation

Janek Tissa Ratnatunga, Michael Thomas Ewing

Research output: Contribution to journal › Article › Research › peer-review

29 Citations (Scopus)

Original language	English
Pages (from-to)	323 - 331
Number of pages	9
Journal	Journal of Business Research
Volume	62
Issue number	3
DOIs	https://doi.org/10.1016/j.jbusres.2008.04.003
Publication status	Published - 2009

Access to Document

@article{4aa24bedc53d450aa2839d1aabb86a67,

title = "An ex-ante approach to brand capability valuation",

author = "Ratnatunga, \{Janek Tissa\} and Ewing, \{Michael Thomas\}",

year = "2009",

doi = "10.1016/j.jbusres.2008.04.003",

language = "English",

volume = "62",

pages = "323 -- 331",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier",

number = "3",

}