An Evaluation of Entry Processes used by Foreign Universities entering the Chinese Higher Education Market: Was a Staggered Form of Entry Used?

Mike K Willis

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge
Place of PublicationGold Coast Qld Australia
PublisherGriffith University
Pages1435 - 1439
Number of pages5
ISBN (Print)0 86857 978 5
Publication statusPublished - 2000
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2000): Visionary Marketing for the 21st Century: Facing the Challenge - Griffith University, Gold Coast Qld, Australia
Duration: 28 Nov 20001 Dec 2000
Conference number: 5
http://anzmac.org/conference_archive/2000/CDsite/welcome.htm

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2000)
Abbreviated titleANZMAC 2000
CountryAustralia
CityGold Coast Qld
Period28/11/001/12/00
Internet address

Cite this

Willis, M. K. (2000). An Evaluation of Entry Processes used by Foreign Universities entering the Chinese Higher Education Market: Was a Staggered Form of Entry Used? In ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge (pp. 1435 - 1439). Gold Coast Qld Australia: Griffith University.
Willis, Mike K. / An Evaluation of Entry Processes used by Foreign Universities entering the Chinese Higher Education Market: Was a Staggered Form of Entry Used?. ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia : Griffith University, 2000. pp. 1435 - 1439
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year = "2000",
language = "English",
isbn = "0 86857 978 5",
pages = "1435 -- 1439",
booktitle = "ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge",
publisher = "Griffith University",
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Willis, MK 2000, An Evaluation of Entry Processes used by Foreign Universities entering the Chinese Higher Education Market: Was a Staggered Form of Entry Used? in ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Griffith University, Gold Coast Qld Australia, pp. 1435 - 1439, Australian and New Zealand Marketing Academy Conference (ANZMAC 2000), Gold Coast Qld, Australia, 28/11/00.

An Evaluation of Entry Processes used by Foreign Universities entering the Chinese Higher Education Market: Was a Staggered Form of Entry Used? / Willis, Mike K.

ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia : Griffith University, 2000. p. 1435 - 1439.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

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AU - Willis, Mike K

PY - 2000

Y1 - 2000

M3 - Conference Paper

SN - 0 86857 978 5

SP - 1435

EP - 1439

BT - ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge

PB - Griffith University

CY - Gold Coast Qld Australia

ER -

Willis MK. An Evaluation of Entry Processes used by Foreign Universities entering the Chinese Higher Education Market: Was a Staggered Form of Entry Used? In ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia: Griffith University. 2000. p. 1435 - 1439