An environmental marketing system - A proposed model based on Indian experience

Sumesh Nair, Ganesh Menon

Research output: Contribution to journalArticleResearchpeer-review

58 Citations (Scopus)
Original languageEnglish
Pages (from-to)467 - 479
Number of pages13
JournalBusiness Strategy and the Environment
Volume17
Issue number8
Publication statusPublished - 2008

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