An environmental marketing system - A proposed model based on Indian experience

Sumesh Nair, Ganesh Menon

    Research output: Contribution to journalArticleResearchpeer-review

    44 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)467 - 479
    Number of pages13
    JournalBusiness Strategy and the Environment
    Volume17
    Issue number8
    Publication statusPublished - 2008

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