An attempt to validate the construct "relationship strength" between a customer and service worker

Liliana Bove; Felix Tinoziva Mavondo

An attempt to validate the construct "relationship strength" between a customer and service worker

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings
Editors	Maree Thyne, Kenneth R Deans, Juergen Gnoth
Place of Publication	Dunedin New Zealand
Publisher	Australia & New Zealand Marketing Academy (ANZMAC)
Pages	3407 - 3414
Number of pages	8
ISBN (Print)	9781877156299
Publication status	Published - 2007
Event	Australian and New Zealand Marketing Academy Conference 2007 - University of Otago, Dunedin, New Zealand Duration: 3 Dec 2007 → 5 Dec 2007 Conference number: 12th http://anzmac.org/conference_archive/2007/

Conference

Conference	Australian and New Zealand Marketing Academy Conference 2007
Abbreviated title	ANZMAC 2007
Country/Territory	New Zealand
City	Dunedin
Period	3/12/07 → 5/12/07
Other	The ANZMAC 2007 theme 3Rs - Reputation, Responsibility & Relevance seeks to bring to the fore a lively discussion on a number of issues and challenges facing our discipline. These challenges and issues were highlighted in a recent collection of essays published in the October 2005 Journal of Marketing.
Internet address	http://anzmac.org/conference_archive/2007/

Cite this

Bove, Liliana ; Mavondo, Felix Tinoziva. / An attempt to validate the construct "relationship strength" between a customer and service worker. Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. editor / Maree Thyne ; Kenneth R Deans ; Juergen Gnoth. Dunedin New Zealand : Australia & New Zealand Marketing Academy (ANZMAC), 2007. pp. 3407 - 3414

@inproceedings{0645b728a3f3496ba43d5fa2f225da46,

title = "An attempt to validate the construct {"}relationship strength{"} between a customer and service worker",

author = "Liliana Bove and Mavondo, {Felix Tinoziva}",

year = "2007",

language = "English",

isbn = "9781877156299",

pages = "3407 -- 3414",

editor = "Maree Thyne and Deans, {Kenneth R} and Juergen Gnoth",

booktitle = "Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings",

publisher = "Australia & New Zealand Marketing Academy (ANZMAC)",

note = "Australian and New Zealand Marketing Academy Conference 2007, ANZMAC 2007 ; Conference date: 03-12-2007 Through 05-12-2007",

url = "http://anzmac.org/conference_archive/2007/",

}

Bove, L & Mavondo, FT 2007, An attempt to validate the construct "relationship strength" between a customer and service worker. in M Thyne, KR Deans & J Gnoth (eds), Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. Australia & New Zealand Marketing Academy (ANZMAC), Dunedin New Zealand, pp. 3407 - 3414, Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand, 3/12/07.

An attempt to validate the construct "relationship strength" between a customer and service worker. / Bove, Liliana; Mavondo, Felix Tinoziva.

Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. ed. / Maree Thyne; Kenneth R Deans; Juergen Gnoth. Dunedin New Zealand : Australia & New Zealand Marketing Academy (ANZMAC), 2007. p. 3407 - 3414.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - An attempt to validate the construct "relationship strength" between a customer and service worker

AU - Bove, Liliana

AU - Mavondo, Felix Tinoziva

N1 - Conference code: 12th

PY - 2007

Y1 - 2007

UR - http://www.anzmac07.otago.ac.nz/anzmacCD/papers/LBove_1.pdf

M3 - Conference Paper

SN - 9781877156299

SP - 3407

EP - 3414

BT - Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings

A2 - Thyne, Maree

A2 - Deans, Kenneth R

A2 - Gnoth, Juergen

PB - Australia & New Zealand Marketing Academy (ANZMAC)

CY - Dunedin New Zealand

T2 - Australian and New Zealand Marketing Academy Conference 2007

Y2 - 3 December 2007 through 5 December 2007

ER -

Bove L, Mavondo FT. An attempt to validate the construct "relationship strength" between a customer and service worker. In Thyne M, Deans KR, Gnoth J, editors, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. Dunedin New Zealand: Australia & New Zealand Marketing Academy (ANZMAC). 2007. p. 3407 - 3414

An attempt to validate the construct "relationship strength" between a customer and service worker

Conference

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