An Approximate Log-linear Model for Predicting Magazine Audiences

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	473-479
Journal	Journal of Marketing Research
Volume	26
Issue number	4
Publication status	Published - 1989

Cite this

@article{c4ea751ddb6d41afbbf960a58d9b2a8b,

title = "An Approximate Log-linear Model for Predicting Magazine Audiences",

author = "Danaher, {Peter Joseph}",

year = "1989",

language = "English",

volume = "26",

pages = "473--479",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association (AMA)",

number = "4",

}