An alternative operationalisation of cultural distance

Jody Evans, Felix T Mavondo

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationBridging Marketing Theory and Practice Conference Proceedings
EditorsSylvie Chetty, Brett Collins
Place of PublicationAuckland NZ
PublisherAustralia & New Zealand Marketing Academy (ANZMAC)
Pages1 - 1
Number of pages1
ISBN (Print)0-473-08206-3
Publication statusPublished - 2001
EventAustralian and New Zealand Marketing Academy Conference 2001 - Massey University, Auckland, New Zealand
Duration: 1 Dec 20015 Dec 2001
Conference number: 6th


ConferenceAustralian and New Zealand Marketing Academy Conference 2001
Abbreviated titleANZMAC 2001
Country/TerritoryNew Zealand
OtherTheme: Bridging Marketing Theory and Practice

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