An alternate approach to assessing cross-cultural measurement equivalence in advertising research

Michael Thomas Ewing, Thomas Salzberger, Rudolf R Sinkovics

Research output: Contribution to journalArticleResearchpeer-review

69 Citations (Scopus)
Original languageEnglish
Pages (from-to)17 - 36
Number of pages20
JournalJournal of Advertising
Volume34
Issue number1
Publication statusPublished - 2005

Cite this