Air Deccan (A): Changing the Face of Indian Aviation

Research output: Other contributionOtherpeer-review

Abstract

Looking out of the window of his office, situated at the busy Cunningham Road in Bangalore, on a hazy morning in April 2003, Captain Gorur Ramaswamy Gopinath was pondering over the imminent launch of Air Deccan, India’s first low-cost airline. As its founder-CEO, Gopinath recalled the dreams and struggles that had sustained him up to this day, only weeks away from opening for business. His mind went back to his passion and vision of “empowering every Indian to fly” - a bold dream in a country of 1 billion people who travelled predominantly by buses and trains. Would his vision strike a chord among Indian consumers? Would Air Deccan fly?
Original languageEnglish
TypeEducational Material - Case Study
PublisherIvey Publishing
Number of pages10
Publication statusPublished - 12 Dec 2006

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