Original language | English |
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Pages (from-to) | 621 - 641 |
Number of pages | 21 |
Journal | European Journal of Marketing |
Volume | 36 |
Issue number | 5/6 |
Publication status | Published - 2002 |
AIDS and community-based organizations: The marketing of therapeutic discourse
Steven Kates
Research output: Contribution to journal › Article › Research › peer-review