Agricultural marketing: The limits of collective action

Michael B Beverland

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 26th Annual Macromarketing Conference
EditorsDon R Rahtz, Pierre McDonagh
Place of PublicationWilliamsburg VIRG USA
PublisherThe College of Willliam & Mary
Pages278 - 296
Number of pages19
ISBN (Print)953-6148-25-0
Publication statusPublished - 2001
EventAnnual Macromarketing Conference 2001 - Williamsburg, United States of America
Duration: 7 Aug 200110 Aug 2001
Conference number: 26th

Conference

ConferenceAnnual Macromarketing Conference 2001
Country/TerritoryUnited States of America
CityWilliamsburg
Period7/08/0110/08/01

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