Original language | English |
---|---|
Title of host publication | Proceedings of the 26th Annual Macromarketing Conference |
Editors | Don R Rahtz, Pierre McDonagh |
Place of Publication | Williamsburg VIRG USA |
Publisher | The College of Willliam & Mary |
Pages | 278 - 296 |
Number of pages | 19 |
ISBN (Print) | 953-6148-25-0 |
Publication status | Published - 2001 |
Event | Annual Macromarketing Conference 2001 - Williamsburg, United States of America Duration: 7 Aug 2001 → 10 Aug 2001 Conference number: 26th |
Conference
Conference | Annual Macromarketing Conference 2001 |
---|---|
Country/Territory | United States of America |
City | Williamsburg |
Period | 7/08/01 → 10/08/01 |