"After I Had Made the Decision, I ..." Toward a Scale to Measure Cognitive Dissonance

Lester W Johnson, Douglas R Hausknecht, Jillian C Sweeney, Geoffrey N Soutar

    Research output: Contribution to journalArticleResearchpeer-review

    Original languageEnglish
    Pages (from-to)119 - 127
    Number of pages9
    JournalJournal of Consumer Satisfaction Dissatisfaction and Complaining Behavior
    Publication statusPublished - 1998

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