Affiliation, reciprocal relationships and peer pressure in knowledge sharing in public universities in Malaysia

The aim of this study was to examine the influence of some dimensions of social capital toward knowledge sharing intention. The theoretical framework and measurement tool was derived based on the three factors of social capital dimension (sense of affiliation, reciprocal relationships and peer influence) and knowledge sharing intention. A survey was conducted and obtained a total of 235 valid respondents. The theoretical model was examined using structural equation modeling. The findings confirm that employees with high sense of affiliation and reciprocal relationships are more willing to conform to social pressure in sharing their knowledge. The results also confirm that peer pressure in the public institution will result to higher propensity in knowledge sharing among colleagues and peers.