Aesthetic theory and logo design: Examining consumer response to proportion across cultures

Narelle Pittard, Michael Thomas Ewing, Colin Peter Jevons

Research output: Contribution to journalArticleResearchpeer-review

97 Citations (Scopus)
Original languageEnglish
Pages (from-to)457 - 473
Number of pages17
JournalInternational Marketing Review
Volume24
Issue number4
Publication statusPublished - 2007

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