Advocating avatars: The salesperson in second life

Pierre Berthon, Leyland Pitt, Wade Halvorson, Michael Thomas Ewing, Victoria Crittenden

Research output: Contribution to journal › Article › Research › peer-review

21 Citations (Scopus)

Original language	English
Pages (from-to)	195 - 208
Number of pages	14
Journal	Journal of Personal Selling and Sales Management
Volume	30
Issue number	3
DOIs	https://doi.org/10.2753/PSS0885-3134300301
Publication status	Published - 2010

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title = "Advocating avatars: The salesperson in second life",

author = "Pierre Berthon and Leyland Pitt and Wade Halvorson and Ewing, {Michael Thomas} and Victoria Crittenden",

year = "2010",

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pages = "195 -- 208",

journal = "Journal of Personal Selling and Sales Management",

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publisher = "Taylor & Francis",

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T1 - Advocating avatars: The salesperson in second life

AU - Berthon, Pierre

AU - Pitt, Leyland

AU - Halvorson, Wade

AU - Ewing, Michael Thomas

AU - Crittenden, Victoria

PY - 2010

Y1 - 2010

U2 - 10.2753/PSS0885-3134300301

DO - 10.2753/PSS0885-3134300301

M3 - Article

VL - 30

SP - 195

EP - 208

JO - Journal of Personal Selling and Sales Management

JF - Journal of Personal Selling and Sales Management

SN - 0885-3134

IS - 3

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