Advertising models

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

9 Citations (Scopus)
Original languageEnglish
Title of host publicationInternational Series in Operations Research and Management Science
PublisherSpringer
Pages81-106
Number of pages26
DOIs
Publication statusPublished - 1 Jan 2008
Externally publishedYes

Publication series

NameInternational Series in Operations Research and Management Science
Volume121
ISSN (Print)0884-8289

Cite this

Danaher, P. J. (2008). Advertising models. In International Series in Operations Research and Management Science (pp. 81-106). (International Series in Operations Research and Management Science; Vol. 121). Springer. https://doi.org/10.1007/978-0-387-78213-3_4