Advertising models

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

Original language	English
Title of host publication	International Series in Operations Research and Management Science
Publisher	Springer
Pages	81-106
Number of pages	26
DOIs	https://doi.org/10.1007/978-0-387-78213-3_4
Publication status	Published - 1 Jan 2008
Externally published	Yes

Name	International Series in Operations Research and Management Science
Volume	121
ISSN (Print)	0884-8289

Access to Document

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title = "Advertising models",

author = "Danaher, {Peter J.}",

year = "2008",

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