Advertising effectiveness for multiple retailer-brands in a multimedia and multichannel environment

Peter J. Danaher, Tracey S. Danaher, Michael Stanley Smith, Ruben Loaiza-Maya

Research output: Contribution to journal › Article › Research › peer-review

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Econometric Models for Marketing Decision Making
Danaher, P. (Primary Chief Investigator (PCI)), Danaher, T. (Chief Investigator (CI)) & van Heerde, H. (Partner Investigator (PI))
ARC - Australian Research Council
1/03/14 → 30/06/20
Project: Research