TY - JOUR
T1 - Advertisements just aren't advertisements anymore
T2 - a new typology for evolving forms of online "advertising"
AU - Campbell, Colin
AU - Cohen, Justin
AU - Ma, Junzhao
PY - 2014
Y1 - 2014
N2 - For this Speaker's Box, we've asked three researchers and thought leaders for their views on the need for a more standardized typology for Internet advertising: Dr. Colin Campbell is a researcher who examines consumer-generated advertising, social media, and consumer engagement. In particular, he has a research and teaching interest in how the Internet affects consumer response to online advertising. Dr. Justin Cohen's background with the Ehrenberg-Bass Institute brings a strong industry focus. Dr. Junzhao Ma completes the trio with his experience as-and insight into-big-data marketing analysis and research. In the words that follow, Drs. Campbell, Cohen, and Ma pool their intellectual-capital resources to explain the rationale for standardizing Internet advertising terminology and provide a number of useful best-practice examples. Douglas West Professor of Marketing, King's College London Executive Editor, Journal of Advertising Research.
AB - For this Speaker's Box, we've asked three researchers and thought leaders for their views on the need for a more standardized typology for Internet advertising: Dr. Colin Campbell is a researcher who examines consumer-generated advertising, social media, and consumer engagement. In particular, he has a research and teaching interest in how the Internet affects consumer response to online advertising. Dr. Justin Cohen's background with the Ehrenberg-Bass Institute brings a strong industry focus. Dr. Junzhao Ma completes the trio with his experience as-and insight into-big-data marketing analysis and research. In the words that follow, Drs. Campbell, Cohen, and Ma pool their intellectual-capital resources to explain the rationale for standardizing Internet advertising terminology and provide a number of useful best-practice examples. Douglas West Professor of Marketing, King's College London Executive Editor, Journal of Advertising Research.
UR - http://www.scopus.com/inward/record.url?scp=84896813085&partnerID=8YFLogxK
U2 - 10.2501/JAR-54-1-007-010
DO - 10.2501/JAR-54-1-007-010
M3 - Article
AN - SCOPUS:84896813085
SN - 0021-8499
VL - 54
SP - 7
EP - 10
JO - Journal of Advertising Research
JF - Journal of Advertising Research
IS - 1
ER -