AdultShop.com: establishing legitimacy with the "virgin" consumer

Michael B Beverland, Adam Lindgreen

Research output: Contribution to journal › Article › Research › peer-review

1 Citation (Scopus)

Original language	English
Pages (from-to)	379 - 391
Number of pages	13
Journal	Marketing Intelligence & Planning
Volume	21
Issue number	6
DOIs	https://doi.org/10.1108/02634500310499248
Publication status	Published - 2003

Access to Document

@article{794d57b70f534b1aaa463ca72278063a,

title = "AdultShop.com: establishing legitimacy with the {"}virgin{"} consumer",

author = "Beverland, \{Michael B\} and Adam Lindgreen",

year = "2003",

doi = "10.1108/02634500310499248",

language = "English",

volume = "21",

pages = "379 -- 391",

journal = "Marketing Intelligence \& Planning",

issn = "0263-4503",

publisher = "Emerald Group Publishing Limited",

number = "6",

}

TY - JOUR

T1 - AdultShop.com: establishing legitimacy with the "virgin" consumer

AU - Beverland, Michael B

AU - Lindgreen, Adam

PY - 2003

Y1 - 2003

UR - https://www.scopus.com/pages/publications/84986134486

U2 - 10.1108/02634500310499248

DO - 10.1108/02634500310499248

M3 - Article

SN - 0263-4503

VL - 21

SP - 379

EP - 391

JO - Marketing Intelligence & Planning

JF - Marketing Intelligence & Planning

IS - 6

ER -