AdultShop.com: establishing legitimacy with the "virgin" consumer

Michael B Beverland, Adam Lindgreen

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)
Original languageEnglish
Pages (from-to)379 - 391
Number of pages13
JournalMarketing Intelligence and Planning
Volume21
Issue number6
DOIs
Publication statusPublished - 2003

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