AdultShop.com: establishing legitimacy with the "virgin" consumer

Michael B Beverland, Adam Lindgreen

Research output: Contribution to journal › Article › Research › peer-review

1 Citation (Scopus)

Original language	English
Pages (from-to)	379 - 391
Number of pages	13
Journal	Marketing Intelligence & Planning
Volume	21
Issue number	6
DOIs	https://doi.org/10.1108/02634500310499248
Publication status	Published - 2003

Access to Document

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title = "AdultShop.com: establishing legitimacy with the {"}virgin{"} consumer",

author = "Beverland, {Michael B} and Adam Lindgreen",

year = "2003",

doi = "10.1108/02634500310499248",

language = "English",

volume = "21",

pages = "379 -- 391",

journal = "Marketing Intelligence & Planning",

issn = "0263-4503",

publisher = "Emerald Group Publishing Limited",

number = "6",

}