Original language | English |
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Pages | 606 - 620 |
Number of pages | 15 |
Publication status | Published - 1997 |
Event | Australia New Zealand Marketing Educators Conference 1997 - Melbourne, Australia Duration: 1 Dec 1997 → 3 Dec 1997 |
Conference
Conference | Australia New Zealand Marketing Educators Conference 1997 |
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Abbreviated title | ANZMEC 1997 |
Country/Territory | Australia |
City | Melbourne |
Period | 1/12/97 → 3/12/97 |