Adapting action research to marketing: a dialogic argument between theory and practice

Steven M Kates, Judith Robertson

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)418 - 432
Number of pages15
JournalEuropean Journal of Marketing
Volume38
Issue number3/4
DOIs
Publication statusPublished - 2004

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