| Original language | English |
|---|---|
| Pages (from-to) | 6 - 30 |
| Number of pages | 25 |
| Journal | California Management Review |
| Volume | 50 |
| Issue number | 4 |
| Publication status | Published - 2008 |
| Externally published | Yes |
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Ad Lib: When customers create the ad
- Pierre Berthon
- , Leyland Pitt
- , Colin Campbell
Research output: Contribution to journal › Article › Research › peer-review
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