Abstract
Along with the rapid proliferation of Social Networking Sites (SNSs), there is renewed discussion on the influence of substantial and highly interactive digital social circles. There is much debate about an individual's interactions with his/her digital social circles and how s/he forms behaviours as a result of such interactions. This study hypothesizes two salient types of actions that individuals are likely to engage in, as a consequence of social influence from SNSs: symbolic (e.g. #activism) and substantive actions (e.g. real activism). Using a paired sample of survey data gathered from 311 respondents, this research attempts to understand which social influence perspectives are likely to influence symbolic and substantive actions.
| Original language | English |
|---|---|
| Title of host publication | ICIS 2019 Proceedings |
| Editors | Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal |
| Place of Publication | Atlanta Georgia USA |
| Publisher | Association for Information Systems |
| Chapter | 3410 |
| Number of pages | 17 |
| ISBN (Electronic) | 9780996683197 |
| Publication status | Published - 2019 |
| Event | International Conference on Information Systems 2019 - Munich, Germany Duration: 15 Dec 2019 → 18 Dec 2019 Conference number: 40th https://aisel.aisnet.org/icis2019/ (Proceedings) https://archives.aisconferences.org/icis2019/ |
Conference
| Conference | International Conference on Information Systems 2019 |
|---|---|
| Abbreviated title | ICIS 2019 |
| Country/Territory | Germany |
| City | Munich |
| Period | 15/12/19 → 18/12/19 |
| Internet address |
Keywords
- Digital social influence
- Social impact
- Social Networking Sites
- Substantive action
- Symbolic action
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