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#Activism versus real activism: manifestations of digital social influence in Social Networking Sites

  • Dharshani Chandrasekara
  • , Darshana Sedera

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Abstract

Along with the rapid proliferation of Social Networking Sites (SNSs), there is renewed discussion on the influence of substantial and highly interactive digital social circles. There is much debate about an individual's interactions with his/her digital social circles and how s/he forms behaviours as a result of such interactions. This study hypothesizes two salient types of actions that individuals are likely to engage in, as a consequence of social influence from SNSs: symbolic (e.g. #activism) and substantive actions (e.g. real activism). Using a paired sample of survey data gathered from 311 respondents, this research attempts to understand which social influence perspectives are likely to influence symbolic and substantive actions.

Original languageEnglish
Title of host publicationICIS 2019 Proceedings
EditorsWai Fong Boh, Jan Marco Leimeister, Sunil Wattal
Place of PublicationAtlanta Georgia USA
PublisherAssociation for Information Systems
Chapter3410
Number of pages17
ISBN (Electronic)9780996683197
Publication statusPublished - 2019
EventInternational Conference on Information Systems 2019 - Munich, Germany
Duration: 15 Dec 201918 Dec 2019
Conference number: 40th
https://aisel.aisnet.org/icis2019/ (Proceedings)
https://archives.aisconferences.org/icis2019/

Conference

ConferenceInternational Conference on Information Systems 2019
Abbreviated titleICIS 2019
Country/TerritoryGermany
CityMunich
Period15/12/1918/12/19
Internet address

Keywords

  • Digital social influence
  • Social impact
  • Social Networking Sites
  • Substantive action
  • Symbolic action

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