A typology of sponsorship activity

Peter Thompson, Richard Speed

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

3 Citations (Scopus)
Original languageEnglish
Title of host publicationInternational Perspectives on the Management of Sport
EditorsM Parent, T Slack
Place of PublicationUnited States
PublisherElsevier
Pages247 - 267
Number of pages21
ISBN (Print)075068237X
Publication statusPublished - 2007

Cite this

Thompson, P., & Speed, R. (2007). A typology of sponsorship activity. In M. Parent, & T. Slack (Eds.), International Perspectives on the Management of Sport (pp. 247 - 267). United States: Elsevier.
Thompson, Peter ; Speed, Richard. / A typology of sponsorship activity. International Perspectives on the Management of Sport. editor / M Parent ; T Slack. United States : Elsevier, 2007. pp. 247 - 267
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Thompson, P & Speed, R 2007, A typology of sponsorship activity. in M Parent & T Slack (eds), International Perspectives on the Management of Sport. Elsevier, United States, pp. 247 - 267.

A typology of sponsorship activity. / Thompson, Peter; Speed, Richard.

International Perspectives on the Management of Sport. ed. / M Parent; T Slack. United States : Elsevier, 2007. p. 247 - 267.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

TY - CHAP

T1 - A typology of sponsorship activity

AU - Thompson, Peter

AU - Speed, Richard

PY - 2007

Y1 - 2007

M3 - Chapter (Book)

SN - 075068237X

SP - 247

EP - 267

BT - International Perspectives on the Management of Sport

A2 - Parent, M

A2 - Slack, T

PB - Elsevier

CY - United States

ER -

Thompson P, Speed R. A typology of sponsorship activity. In Parent M, Slack T, editors, International Perspectives on the Management of Sport. United States: Elsevier. 2007. p. 247 - 267