| Original language | English |
|---|---|
| Title of host publication | International Perspectives on the Management of Sport |
| Editors | M Parent, T Slack |
| Place of Publication | United States |
| Publisher | Elsevier |
| Pages | 247 - 267 |
| Number of pages | 21 |
| ISBN (Print) | 075068237X |
| Publication status | Published - 2007 |
Cite this
Thompson, P., & Speed, R. (2007). A typology of sponsorship activity. In M. Parent, & T. Slack (Eds.), International Perspectives on the Management of Sport (pp. 247 - 267). United States: Elsevier.
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author = "Peter Thompson and Richard Speed",
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isbn = "075068237X",
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Thompson, P & Speed, R 2007, A typology of sponsorship activity. in M Parent & T Slack (eds), International Perspectives on the Management of Sport. Elsevier, United States, pp. 247 - 267.
A typology of sponsorship activity. / Thompson, Peter; Speed, Richard.
International Perspectives on the Management of Sport. ed. / M Parent; T Slack. United States : Elsevier, 2007. p. 247 - 267.Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review
TY - CHAP
T1 - A typology of sponsorship activity
AU - Thompson, Peter
AU - Speed, Richard
PY - 2007
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M3 - Chapter (Book)
SN - 075068237X
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BT - International Perspectives on the Management of Sport
A2 - Parent, M
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PB - Elsevier
CY - United States
ER -
Thompson P, Speed R. A typology of sponsorship activity. In Parent M, Slack T, editors, International Perspectives on the Management of Sport. United States: Elsevier. 2007. p. 247 - 267