A typology of sponsorship activity

Peter Thompson, Richard Speed

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

3 Citations (Scopus)
Original languageEnglish
Title of host publicationInternational Perspectives on the Management of Sport
EditorsM Parent, T Slack
Place of PublicationUnited States
PublisherElsevier
Pages247 - 267
Number of pages21
ISBN (Print)075068237X
Publication statusPublished - 2007

Cite this